Yes, we all know how political every sport is and in regards to awards, players, and hell even games at times.
I don't see the MVP award though being any way a money maker for each sport, just an achievement based on certain criteria.
I mean look at it this way, what if the MVP award went to Eric Dampier(just say he had a career best season and actually pulled it off). Other than recoginition that's about all the NBA gets from this reward, they don't lose/gain fans, money, or stability. They have those markets covered from their games, merchandise, advertising, etc.
In all I do believe Lebron earned it this year, there's always other great players that were worthy but it's all part of the game.