Basketball NBA Finals ratings holding up with last season

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Bench Warmer
Associated Press

NEW YORK -- Television ratings for the NBA finals are holding up from last year even though Lakers-Magic isn't as glamorous a matchup as the 2008 series between Los Angeles and the Boston Celtics.

ABC said Wednesday that Orlando's 108-104 win Tuesday night in Game 3 earned a 10.1 overnight rating. That's down 6 percent from the 10.8 for last season's Game 3, which featured a Celtics team with far more tradition and a bigger market than the Magic.

Ratings represent the percentage of all homes with televisions tuned into a program. Overnight ratings measure the nation's largest markets.


Copyright 2009 by The Associated Press
 
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