Leaf Trading Cards and In The Game Trading Cards have formed a partnership, the companies announced on Saturday at an event at the Sportcard & Memorabilia Expo.
New products will come out with the two companies working together, adding elements from each to make new products. The first product under the new partnership will be a hockey draft prospects release that comes out in June.
“This is just what the hobby needs,” said Leaf CEO Brian Gray in a telephone interview. “One license is not enough. Me and Brian (Price) both feel it’s right to work together and take on what we think is an unfair monopoly for collectors.”
Grays says that In The Game provides great content while Leaf will have a hand in new designs and adding elements from his brand that collectors have enjoyed. Leaf will also handle distribution and solicitation for all the products under the new partnership.
“This gives us an opportunity to create creative products,” Gray said. “The two of us together realize there is an incredible value in working together.”
While the two outlets will be working together, ITG will retain its name on hockey products.
Leaf and ITG will reveal specific details of the partnership in the coming weeks.
