OK, I get it and completely agree 100% that people have the freedom to choose to stand or not or the National Anthem. Personally I find it very rude to NOT do so though when there are service personnel on the field directly in front you. I have the freedom to choose to give my seat to a pregnant woman or elderly person, or not. My freedom, my choice. Again I personally just feel that it is rude not to and that it is the polite and respectful thing to do. I would take it one step further though. While you can not impose a definition of individual freedoms, owners CAN impose definitions of individual job functions. It is my choice and individual freedom to show up in jeans, ignore clients, or not even show up to work at all. There are consequences for my actions and choice of my individual freedoms however. Anyone one of those freedoms could get me suspended without pay or terminated. Just put in the contracts that it is a required function of the job to be on the field and participate as an entire team, in the pregame ceremonies as detailed by the company, in the best practice that reflects the values and mission of the company that you are representing. A failure to follow your job description will result in disciplinary actions. Players have the freedom to choose to miss or be late for practice, and they know the penalties of those choices. players have the freedom to endorse products not affiliated with the NFL (Vitamin Water VS Gatorade), players have the freedom to choose to not participate in post game press conferences or to do so NOT in team approved dress attire. Heck, players have the freedom to choose to use PEDs including Schedule one ILLEGAL drugs, and know the fines and penalties associated with choosing to participate in those individual freedoms. So why is it OK to choose the freedom to use illegal drugs and ignore the media, (which both can cast a negative light on your company/employer) but companies are not willing to set forth best practices and company policies regarding pregame activities?